Training

We have over 20 years of experience training leadership teams and PR professionals on public relations, issues management and crisis communication.

 

All our training is tailored for clients, and we deliver in-person and online.

 

Responsible AI adoption 

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We deliver training and simulation exercises to support responsible AI adoption across an organisation and/or within the public relations and marketing functions. Our AI training packages include:

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• Effective AI adoption in or across communication functions, combining practical implementation with reputation safeguards.AI for PR and marketing: 
   

• AI for risk, issues and crisis: Specialist deployment of AI tools to enhance risk assessment, issues management and crisis communication.
   

• AI and reputation leadership: Executive-level guidance on maximising generative AI opportunities while protecting organisational reputation and stakeholder relationships.
   

Our simulations include: 

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• AI and reputation stress test: Guided scenario exercises testing organisational responses to AI-related challenges AI such as hallucination, disinformation campaign or stakeholder opposition. Outputs: gap analysis, recommended actions, refined message frameworks.  
   

• Data and/or copyright drill: Realistic simulation testing cross-functional coordination between communications, legal and IT when data protection or intellectual property issues arise. Outputs: response timeline, capability assessment, updated protocols.
   

• AI for crisis management: Bespoke scenario testing the deployment of artificial intelligence tools in crisis communication. Outputs: response timeline, capability assessment, updated protocols.

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Leadership communication and reputation leadership

 

We deliver training for leadership and management teams in a wide range of sectors alongside specialist training for public relations teams. Topics include:

 

• Leading change

• Reputation management

• Difficult conversations

• Advanced listening skills

• Public speaking and presentation

• Stakeholder engagement

• Behavioural psychology for influence and engagement

• Media spokesperson skills

• Communicating for neurodiversity.

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Risk, issues, crisis management

 

Training for public relations / communication and leadership teams includes:

 

• Crisis communication 

• Crisis communication planning

• Risk and issues management.