Training

We have over 20 years of experience training leadership teams and PR professionals on public relations, issues management and crisis communication.

 

All our training is tailored for clients, and we deliver in-person and online.

 

AI and PR

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Chalkstream MD Ben Verinder has been working in AI for PR since 2018.

 

We deliver training to support public relations teams and leaders to use artificial intelligence in order to boost their impact and effectiveness. We also help PR leads to support their organisations to maximise the benefits of generative AI while minimising the risks. 

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Most of our work centres on helping communication teams adapt and integrate AI into their workflows. We have supported a wide range of organisations – include Cunard, UK Research and Innovation, East West Rail Company, UK Finance and the Royal Institution of Town Planning – to adopt generative AI for communication and public relations. 

 

Our AI in PR training for public relations / communication leaders and teams includes:

 

• State of play

• Tools and uses 

• Prompt development 

• Ethical use of AI

• Tackling misinformation

• AI integration, deployment – resources, best practice, strategies

• AI, reputation and relationships – challenges, solutions

• AI policies and training

• Engaging colleagues in AI adoption.

 

Reputation leadership

 

Training for leadership teams and senior postholders in public relations / communications includes:

 

• Leading change

• Reputation management

• Difficult conversations

• Advanced listening skills

• Public speaking and presentation

• Stakeholder engagement

• Behavioural psychology for influence and engagement

• Media spokesperson skills

• Communicating for neurodiversity.

 

Risk, issues, crisis management

 

Training for public relations / communication teams includes:

 

• Crisis communication planning

• Crisis communication best practice

• Risk and issues management.