We help clients...
Plan for the future
New City College (NCC), serving over 20,000 students, commissioned Chalkstream to undertake reputation research in 2017 and 2019 to inform the development of its strategic plan and its marketing and communication strategies following a series of mergers.
“From the initial contact, Chalkstream understood our needs and worked with us to develop and enhance the brief and scope of the project. Our timescale was tight...We worked well together, taking comment and suggestions from both side as the project progressed to make sure of the most valuable outcome possible...Chalkstream gave us rich and powerful insight that has been used directly to shape our strategic priorities, vision and values.”
Ruth Lomax, Group Director, Communications and Marketing, NCC
Understand a market, create a new brand and measure its impact
In 2014 OCNER commissioned Chalkstream to undertake market, reputation and brand research to inform the successful design and launch of its new identity - Gateway Qualifications. From 2015 to 2020, Chalkstream has supported Gateway with market research in order to grow the business and drive continuous improvements in customer service.
"Chalkstream interpreted our brief exceptionally well and delivered a series of comprehensive reports under challenging conditions. They demonstrated an understanding of our market that far exceeds any other research organisation we have commissioned."
Carol Snape, CEO, Gateway Qualifications
In 2019 Chalkstream undertook reputation and brand research on behalf of the Skills and Education Group of awarding bodies in order to inform the organisation’s brand strategies and structural planning.
“Chalkstream performed exceptionally well, the research was through and presented in such a way that was useful to both the executive and trustees in making strategic decisions.”
Paul Eeles, Chief Executive, Skills and Education Group
In 2016 and in 2018, City & Guilds Group commissioned Chalkstream to deliver research support to generate insight into awareness of, and attitudes to, the Group and its constituent businesses in order to inform brand and strategic planning across the Group.
“The process Chalkstream followed was very thorough, from their initial proposal and in meeting to the questionnaire development and fieldwork and of course the analysis and reporting on the data...The outcomes of the research were very useful and informative…The research highlighted some key challenges and opportunities for us to explore as part of our future planning process. And, it has provided clear benchmark values for us to measure future waves of research against.”
Nicola Palin, Head of Group Brand, City & Guilds Group
Understand the impact of major change
In 2019 Havant and South Downs College (HSDC) and Alton College commissioned Chalkstream to generate insight through research support about the potential impact of their recent merger on students, applicants and staff stakeholders. The research was used to inform future brand architecture, marketing, curriculum, public relations and broader operational planning in relation to merger.
"Chalkstream were fantastic, they handled changes in timeline and data from our side with the utmost professionalism. …This has been incredibly insightful, and we used some of the finding instantly and are continuing to do so in all of our recruitment activities.”
Jane Golds, Head of Marketing and Communications, HSDC
Support a profession
Chalkstream has conducted the annual State of PR survey on behalf of the Chartered Institute of Public Relations (CIPR) since 2018. The survey is the largest and most comprehensive of its kind in the industry and informs the CIPR’s strategic planning – including communication, partnerships, training and public affairs strategies – as well as generating insight for academic research, industrial planning and more.
“Chalkstream performs very well, on time and to a high standard…The survey provides us with industry data on the trends, issues and challenges impacting public relations so we can benchmark standards and spotlighted stories that guide our work as well as insights into our commercial offerings to help us improve our member service.”
John Gerlis, Public Relations and Policy Manager, CIPR
Chalkstream supported The Zoological Society of London (ZSL) on two key projects in 2017 and 2018 - the development of ZSL’s strategic planning process and the development of its HR strategy to meet the organisation's needs. That support included strategic consultancy and reputation research services.
“Working with Chalkstream has been an intellectually stimulating and collaborative process. Ben is excellent at driving work forward at an excellent pace. He is highly regarded by all that have worked with him at ZSL and he comes highly recommended as a strategic thinker.”
Fiona Evans, former head of HR, ZSL
Design product and place
In 2019, London South East Colleges (LSEC) commissioned Chalkstream to provide detailed research in support of plans for the development of a London Aerospace and Technology College at London Biggin Hill Airport in the South East of England.
“We are extremely pleased with the outputs generated, some of which have transformed our thinking and are informing our employer responsive programmes and curriculum planning. A number of unexpected additional benefits including sponsorship offers have been clearly gathered and reported on."
Louise Wolsey, Group Executive Director Strategy, Communications & Organisational Development, LSEC