Research

We deliver research to support strategic planning in the education sector, and professional development in the public relations industry.

 

We turn expert research design, first-class fieldwork and powerful analysis into clear, straightforward, practical recommendations that drive intelligent decision-making.

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Our projects tend to blend in-depth senior postholder interviews with large-scale online surveys.

 

AI tools are integrated into our research methodologies and data analysis processes while maintaining client confidentiality and data security.

 

Like our training, all our research projects are tailored to the client’s needs.

 

Education and science

Since 2012 we have helped hundreds of clients in the education and science sectors gather insight to inform strategic planning.

 

Our education research projects help clients develop:

 

• New campuses and new curricula

• 5-year strategic plans

• Vision, mission and values statements

• Marketing, communication and stakeholder engagement strategies

• Brand architecture.

 

Public relations

Since 2018, Chalkstream has managed the ‘State of the Profession’ research series for the Chartered Institute of Public Relations.

 

SOTP is the largest survey of public relations practitioners in the UK, and one of the longest running in the world.

 

It delivers industry-leading data on the trends, issues and challenges impacting public relations.
 

From skills and salaries to diversity and gender pay, the research has benchmarked

standards and spotlighted stories that have guided industry efforts to improve practice.

 

Chalkstream also designs and delivers projects investigating the demographics of UK public relations practitioners through the analysis of Office for National Statistics data.

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