Research

We turn expert research design, first-class fieldwork and powerful analysis into clear, straightforward, practical recommendations that drive intelligent decision-making.

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Our projects tend to blend in-depth senior postholder interviews with large-scale online surveys.

 

AI tools are integrated into our research methodologies and data analysis processes while maintaining client confidentiality and data security.

 

Like our training, all our research projects are tailored to the client’s needs.

 

Research topics include:

 

• AI in PR

• Vision, mission and values

• Strategic planning

• Reputation insight

• Stakeholder engagement

• Market - including demand and analysis

• Campus and curriculum development.

 

Chalkstream has also conducted a range of different studies investigating the nature of the UK PR practitioner population, including the CIPR’s ‘State of the Profession’ series and ‘PR Population’ series.   ​